Customer Journey Mapping is one of the most effective and popular methods in many service design, user experience (UX) and design thinking processes.
In this hands-on workshop, Amol Kadam, co-founder of Red Blue Blur Ideas (RBBi) - the first human-centered digital solutions company in the Middle East - will take us through the importance of journey mapping, the different types of journey maps and where and how to use journey mapping to make the most of it.
AGENDA
Is Design Thinking only for creative people? Are you creative?
Activity 1
Types of Journey Mapping - Don't just blindly do journey mapping, understand different types, when and how to use these types
How to map? - Dive deep in what to and how to capture. What is an insight and what is a solution?
Understanding User Journey Mapping
Customer Journey Mapping is one of the most effective and popular methods in many service design, user experience (UX) and design thinking processes.
In this hands-on workshop, Amol Kadam, co-founder of Red Blue Blur Ideas (RBBi) - the first human-centered digital solutions company in the Middle East - will take us through the importance of journey mapping, the different types of journey maps and where and how to use journey mapping to make the most of it.
AGENDA